Golden Equation

Golden Equation is an athleisurewear menswear brand, intermixing contemporary sportswear and commercialised streetwear trends. Highly driven by today’s youth culture, the objective is to construct attainable garments with an adaptable aesthetic that appeals to a wide audience.Golden Equation has a premium trend focussed aesthetic fusing commercial streetwear and fashion forward sportswear at an a­ffordable price point. The Golden Equation collection includes men’s tracksuits & twinsets, joggers, t-shirts, hoodies & sweatshirts, denim and coats & jackets.Targeting the fashion conscious man, who is influenced by media / social media, wanting clothing that’s both affordable and with a premium aesthetic.