Elsie and Fred is a family owned clothing brand. As a sibling owned business we have certainly had our fair share of arguments and disagreements but what it also means is that we get to pour our heart and soul into everything we create, be it huge faux fur jackets or super cute two pieces. Every single item from Elsie and Fred is designed in house at our studio in Bermondsey, London from the prints and the lining to the fabric sourcing and zip detail.
We simply believe everyone deserves to dress bold and free whether on the beaches of Bali or walking to the shops in your sliders and velour playsuit. We believe everyone should live fierce and empowered....and will continue to do so.